We understand that artificial intelligence is advancing rapidly and ultimately changing the way in which we connect, interact, share, and create.
We understand that artificial intelligence brings about a new realm of possibilities, while also threatening the very thing that makes art unique. As an organization, our commitment will always be to preserve human originality and creation. Our work is centred around human originality in our design and creation processes, with artificial intelligence only being a tool.
Corterra is committed to:
Supporting human artists wherever possible in our programs - whether by giving a spotlight, making donations, or giving artists an opportunity to showcase their artworks.
Using A.I. as a tool, not as a replacement, and clearly citing when and how it's been used in our projects.
Preserve human originality, ensuring that its use is clearly disclosed to our clients, and using human talents whenever possible.
Corterra will never use artifical intelligence to fully generate projects, however, we may use certain A.I. tools to assist us with removing distractions in backgrounds, denoise, or for drafting purposes. Our organization is committed to innovation while ensuring that human creativity remains at the center of our work and any use of it will be disclosed.